Dental Scout

Privacy Policy

Peak Marketing Systems

Effective Date: 13 November 2025

1. Introduction

Peak Marketing Systems (ABN: 18 396 711 004, referred to as “we,” “us,” or “our”) is committed to protecting the privacy of your personal information. We comply with the Privacy Act 1988 and the Australian Privacy Principles (APPs). This policy outlines how we collect, hold, use, and disclose your personal information, specifically in our capacity as a connection service between individuals seeking dental services and local dental practitioners.

2. What is Personal Information?

Personal Information is information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not, and whether it is recorded in a material form or not.

Health Information (which is sensitive information and afforded extra protection) is personal information about:

  • The health of an individual.
  • A health service provided or to be provided to an individual.

Collection of Personal Information

 

A. Kinds of Information Collected

We collect the following kinds of personal information, which may include sensitive health information where relevant to the service you request:

  • Contact Information, which may include Full Name, Email Address, Mobile Phone Number, Postcode.
  • Service Interest, which may include general description of the dental service sought (e.g., “Check-up & Clean,” “Teeth Whitening,” “Dental Implants”, “Dental Cosmetics”). |
  • Technical Data, which may include IP address, browser type, pages viewed, device information, and time spent on our website. This is collected via cookies and analytics tools.
  • Lead Qualification which may include notes from a follow-up call (if applicable) to confirm your interest and suitability for a local practitioner.

B. How We Collect It

We collect personal information directly from you when you:

  • Complete an inquiry form on our website (https://dentalscout.com.au).
  • Communicate with us via email, telephone, or online chat.
  • Interact with our advertisements on third-party platforms.
  • Use our website, where technical data is collected automatically via cookies and tracking technologies.

C. Consent for Sensitive/Health Information

By submitting an inquiry regarding a dental service, you understand and explicitly consent to us collecting any general Health Information that you volunteer (such as your interest in a specific dental procedure) for the purpose of transferring it to a dental practitioner.

4. Purpose of Collection, Use, and Disclosure (The Core Function)

The primary purpose for which we collect your personal information is to disclose that information to a limited number of local, relevant, registered dental practitioners (“Our Dental Partners”) so they can contact you to offer an appointment or discuss your requested service.

We may also use your information for:

  • Verifying your interest (Lead Qualification).
  • Improving our service and website performance.
  • Internal reporting and accounting purposes.
  • Sending you non-marketing, administrative communications related to your inquiry.

5. Disclosure of Personal Information to Third Parties

You explicitly consent to the disclosure of your personal information to Our Dental Partners.

We will disclose your collected personal information (Name, Contact Details, Postcode, and Service Interest) to one independent third-party dental practices in your local area.

  • Our Dental Partners are independent entities and are responsible for their own compliance with the Privacy Act, Health Records legislation, and AHPRA/Dental Board advertising guidelines regarding their contact with you.
  • We do not control the subsequent use of your information by Our Dental Partners.

We may also disclose your personal information to:

  • Our third-party service providers (e.g., IT, data hosting, email providers).
  • Any entity to whom we are required by law to disclose the information (e.g., law enforcement).
  • A purchaser or successor entity in the event of a sale or transfer of our business assets.

6. Direct Marketing and Communication

We will only contact you for direct marketing purposes (e.g., newsletters, promotions related to our service) if you have specifically consented to receive these communications. You may opt-out of receiving these communications at any time by:

  • Clicking the ‘unsubscribe’ link in any email marketing communication.
  • Contacting our Privacy Officer using the details below.

7. Security of Personal Information

We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access, modification, or disclosure. We store personal information on secured servers located in the US, Singapore and Australia.

When your personal information is no longer needed for the purpose for which it was collected, we will take reasonable steps to destroy or permanently de-identify it.

8. Accessing and Correcting Your Personal Information

Under the APPs, you have the right to request access to the personal information we hold about you and to request that we correct any inaccurate, incomplete, or outdated information.

To make an access or correction request, please contact our Privacy Officer using the details below. We may charge an administrative fee for providing access to your information, but not for making a correction request.

9. Policy Updates

This policy may be reviewed and updated from time to time. The most current version will always be published on our website. We encourage you to check our website periodically to ensure you are familiar with our current Privacy Policy.

10. Privacy Complaints and Enquiries

If you have any questions about this Privacy Policy, wish to exercise your access/correction rights, or have a complaint about how we have handled your personal information, please contact our Privacy Officer in writing:

The Privacy Officer
Peak Marketing Systems
Email: admin@peakmarektingsystems.com.au

We will investigate your complaint and endeavour to provide a response within 30 days of receipt. If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).